STRATEGIC ADAPTATION

How do companies adapt their strategies when they are faced with a global economic crisis? Do managers in different countries differ in the way they react to major changes in their companies´ environment? Is national culture influencing adaptation strategies in times of crisis? ?Strategic Adaptation? explores the processes that are at work when companies adapt to environmental change ? from strategic issue diagnosis and decision-making processes (including political behavior and conflicts within these processes) to specific strategic action that is taken in response to economic downturn. Based on both a qualitative and a quantitative empirical study among managers in Austria and Slovenia, this book explores how companies in the two countries strategically reacted to the 2008-09 financial and economic crisis, and how their decision processes and strategic actions in response to the crisis differ in the light of cultural differences.
Idioma: INGLÉS

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