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Fresh coffee is known for its rich aroma, vibrant flavor, and smooth taste that stands out from older or pre-packaged options. Made from recently roasted beans, it preserves the natural oils and flavor notes that give each cup its character—whether fruity, nutty, bold, or mellow. Brewing fresh coffee ensures a more satisfying and aromatic experience, whether you're using a French press, pour-over, or espresso machine. For coffee lovers, freshness isn't just a preference—it's the key to unlocking the full potential of every bean.