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George Stonehouse
Libros de George Stonehouse
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Assesses the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. This book examines the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management.
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large...
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