Gross

Too Good to Fail: Creating Marketplace Value form the World?s Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, inte...

Dynamic Fracture of Piezoelectric Materials focuses on the Boundary Integral Equation Method as an efficient computational tool. The presentation of the theoretical basis of piezoelectricity is followed by sections on fundamental solutions and the numerical realization of the boundary value problems. Two major parts of the book are devoted to ...

Mechanics of Materials is the second volume of a three-volume textbook on Engineering Mechanics. It was written with the intention of presenting to engineering students the basic concepts and principles of mechanics in as simple a form as the subject allows. A second objective of this book is to guide the students in their efforts to solve probl...

?Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories ...